The new 2015 Toyota Camry is introduced at 2014 New York International Auto Show, Wednesday, April 16, 2014. Photo: Joe Polimeni

Jack Hollis, Toyota vice president of Marketing, tells the media “lets get dirty” as he introduces the all new TRD Pro Series of off road vehicles, 2015 Toyota Tundra, 4 Runner and Tacoma at the 2014 Chicago Auto Show Thursday, February 6, 2014. The new factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit.  Photo: Joe Polimeni

Toyota reveals the FT-1 sports car concept at the North American International Auto Show in Detroit, Monday, January 13, 2014. FT-1 stands for “Future Toyota,” and the number “1” represents the ultimate. Photo: Joe Polimeni

Bill Fay, group vice president and general manager, Toyota Division, introduces the all-new 2014 Toyota Corolla inside the Barker Hangar at Santa Monica Airport in Santa Monica, CA, Thursday, June 6, 2013.
Part of the entertainment of the event was FUERZA BRUTA, a non-stop collision of dynamic music, visceral emotion, and kinetic aerial imagery, featuring visual effects of artist in a watery world suspended just inches above the audience and running full throttle through a series of moving walls to name a couple.
Joe Polimeni/Toyota

The redesigned 2014 Toyota 4Runner mid-size SUV is revealed at the Stagecoach Country Music Festival Saturday, April 27, 2013 in Indio, Calif., near Palm Springs with a concert by chart-topping country recording artist Dierks Bentley playing a few of his hits. The event marks the automaker’s first-ever public reveal at a major music festival. The Toyota 4Runner, now in its fifth generation, has been in the Toyota SUV lineup for nearly three decades. 

Photo: Joe Polimeni


The all-new third-generation 2014 Toyota Highlander, mid-size  SUV, made its world debut at the 2013 New York Auto Show, Wednesday March 27, 2013 at the Jacob Javits Convention Center. Photo: Joe Polimeni

Toyota unveils the redesigned 2014 Tundra full-size pickup truck at a press conference at the 2013 Chicago Auto Show in McCormick Place, Thursday February 7, 2013.  The new 2014 Tundra, , assembled in San Antonio, Texas, will reach Toyota dealers this September.   Photo: Joe Polimeni